Simon Sinek inspiring talk about ‘the why of businesses’ is really worth your time. He talks about leadership, inspiration, and the circle of why, how & what.
Simon explains businesses traditionally work from the what to the how and the why. They start with the features and specifications of products and services.
“Our product works at speed x, and has y memory, … it is faster then, … and that’s why you should buy it.”
Simon discovered that great businesses do it differently, they start with the why! Why does our company exist? What is our core believe? The why expresses your view of the world, and how you want to change it (examples like Apple & Zappos).
Another great TED talk : Elizabeth Gilbert on nurturing creativity (2009)
She rants about the impossible things expected from artists and geniuses. An she re-activates the idea that, instead of the creative person “being” a genius, he “has” a genius. Really funny talk.
Advertising adds value to a product by changing our perception, rather than the product itself. 2009 TED talk about perception vs reality. All value is relative and subjective. Persuasion is better then compulsion. About mobile and contextual communication. The interface determines the behavior.
Watch Andy Payne’s leisured presentation which offers insight into how marketers can improve their brands.
It’s about finding balance between 10 components that bring together all aspects of a brand: people, products, position and partners.
A brand should manage it’s brand image, at least where possible. Safeguarding the coherence, creating a recognizable image or presentation of your brand is important. It allows your customers to identify with you.
The structured part of this website is based on a sitemap. Website articles are accessible from the top navigation, or from the articles overview on the right side of the screen. These articles mostly reflect my experience with online marketing. Articles are by default closed for comments (why? SEO!). This part will be created depending on available time.