Simon Sinek inspiring talk about ‘the why of businesses’ is really worth your time. He talks about leadership, inspiration, and the circle of why, how & what.
Simon explains businesses traditionally work from the what to the how and the why. They start with the features and specifications of products and services.
“Our product works at speed x, and has y memory, … it is faster then, … and that’s why you should buy it.”
Simon discovered that great businesses do it differently, they start with the why! Why does our company exist? What is our core believe? The why expresses your view of the world, and how you want to change it (examples like Apple & Zappos).